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Palma de Mallorca, Spain
Palma de Mallorca, the capital of the Balearic Islands, is a city that offers a unique urban lifestyle within close proximity to a scenic coastline, the countryside and mountains.
The Instituto Municipal de Turismo (IMTUR) of the Palma City Council has taken the Davos Declaration as an inspiration for its ‘Palma, Responsible Tourism’ initiative, aimed at raising awareness and promoting shared responsibility and commitment to environmental, social and economic sustainability amongst public administration, private businesses, residents and tourists.
The project's main objectives are the promotion of the municipality as a destination which is responsible and committed to sustainability, raising awareness among residents and tourists, and disseminating the environmental best practices of businesses in Palma. The 2nd International Conference on Climate Change and Tourism took place in October 2007 in Davos, Switzerland. The conclusions of the conference were brought together in a document, the Davos Declaration, which the Palma City Council Municipal Tourism Institute used as an inspiration and reference for the creation of this project, with the cooperation and support of the World Tourism Organisation (UNWTO).
Palma City Council, working through the Municipal Tourism Institute in collaboration with private businesses of the sector, wishes to promote an image of this destination which is more firmly linked with different segments of the tourism market and which demonstrates a capacity for investing in projects that respect the environment, improving its competitiveness and positioning Palma as a differentiated tourist destination with added value in quality and excellence.
Palma: Responsible Tourism
The Palma, Turismo Responsable project aims to ensure that all public-private initiatives are profitable and contribute to reinforcing a new image of this destination. To this end, all the City Council's promotional resources will be employed, together with those resources placed at the disposal of the City Council by collaborating businesses in order to disseminate the project in national and international forums. Palma, Turismo Responsable promotes the concept of shared responsibility among citizens, tourists , and the destination which hosts their visit.
The Municipal Tourism Institute promotes and encourages the participation of businesses and institutions in the project by means of the signing of collaboration protocol, allowing them to work together to create synergies in the development of tourism policy within the framework of its competencies. Companies such as Air Berlin, Das Insel Radio, El Corte Ingles, Coca Cola, Sol Melia and CitySightseeing Palma have already signed up to the initiative.
Hotel Energy Solutions in Palma
Palma is one of the four tourist destinations selected for the implementation of the Hotel Energy Solutions project. HES aims to facilitate the use of renewable energies and efficient energy systems for small and medium-sized hotels.
Palma as a coastal destination has been selected for the pilot phase of the project, during which it will boost its sustainability and competitiveness, testing the Beta version of the HES e-Toolkit and receiving training from leading European agencies.
A total of 22 hotels in the municipality of Palma have already signed up to HES, and will be able to benefit free of charge from specialized training in energy efficiency and renewable energies. Thanks to HES, these hotels will achieve a reduction in their operating costs, increase their competitiveness, and eventually help to reduce the impact of the sector on climate change, promoting sustainability.
Palma's Hotels participating in the Project
The following hotels are participating in the project:
Melia Palas Atenea, Hotel Tres, Palacio Ca Sa Galesa, Isla Mallorca, Saratoga, Nautic, Las Arenas, Aparthotel Plaza Son Rigo, Castillo Hotel Son Vida, HM Jaime III, HM Gran Fiesta, HM Tropical, Costa Azul, Marina Luz, Pamplona, Nets, Hotel y Apartamentos Leman, Tryp Bosque, Iberostar Royal Cristina, Hotel Dali', Zurbaran and AC Ciutat de Palma.
For more information on HES in Palma de Mallorca: