World Travel Market 2012, London:

Green Innovation in Tourism: Enhancing Competitiveness & Reducing Costs

8 November 2012

On the occasion of the World Responsible Tourism Day and the activities taking place at the World Travel Market 2012 (London, 5-8 November 2012), UNWTO's event  “Green Innovation in Tourism: enhancing competitiveness and reducing costs” had the objective to discuss to what extent tourism can sustain its responsible growth through innovative practices aiming at reducing its negative impact.

Downloadable programme: click here


From left to right: Ms. Sandra Carvao, UNWTO; Mr. Timothée Noël EACI; Mr. Márcio Favilla, UNWTO;  Mr. Victor Alonso Monge, Valladolid Council; Ms. Zoritsa Urosevic, UNWTO; Mr. David Styles, Bangor University; Ms. Emma Fernandez, ICER project manager, Valladolid

UN-Business Focal Point Newsletter Issue 18:

6th November 2012

An article on Hotel Energy Solutions has been published in the UN-Business Focal Point Newsletter Issue 18:

"The World Tourism Organization Helps Hotels Go Green- By Zoritsa Urosevic, UNWTO

The hotel industry is one of tourism’s largest drivers of economic growth, employing millions worldwide in a wide range of positions. It is also one of the most energy-intensive, accounting for around one-fifth of the tourism sector’s CO2 emissions. Tackling tourism’s environmental impact is one of UNWTO’s top priorities and the organization is working closely with the hotel industry to bring this figure down......" Read more by clicking here


World Tourism Day 2012:

27th September 2012

Spanish speaking hoteliers will now be able to use the Hotel Energy Solutions (HES) E-toolkit to evaluate the energy use in their hotels and identify appropriate energy saving technologies and actions, cutting carbon emissions and costs." Read more by clicking on the link below:

Press Release ENG

Los hoteleros de lengua española podrán ahora utilizar el kit de herramientas de Hotel Energy Solutions – HES (soluciones energéticas para hoteles) para evaluar el consumo energético de sus hoteles y descubrir tecnologías y medidas de ahorro energético apropiadas, recortando así tanto sus emisiones de carbono como sus gastos. Infórmese:

Press Release ESP

Ponga a prueba la herramienta

Message by the UN Secretary-General, Ban Ki-Moon

27th September 2012

As part of UNWTO’s ongoing efforts to forge tourism’s contribution to sustainable development, World Tourism Day 2012 will be celebrated around the theme Tourism & Sustainable Energy: Powering Sustainable Development.

The Hotel Energy Solutions project was mentioned in UN Secretary-General Ban Ki-Moon's speech below, for this occasion.

The Rio+20 United Nations Conference on Sustainable Development emphasized that well-designed and well-managed tourism can make a significant contribution to the economic, social and environmental dimensions of sustainable development.  One of the world’s largest economic sectors, tourism is especially well-placed to promote environmental sustainability, green growth and our struggle against climate change through its relationship with energy.

“Tourism and Sustainable Energy: Powering Sustainable Development” is the theme of this year’s World Tourism Day, selected to advance the goals of the 2012 International Year of Sustainable Energy for All.  Hundreds of millions of people around the world depend for income on this energy-intensive sector.  Sustainable energy will allow tourism to continue to expand while mitigating its impact on the environment.  

Many in the tourism industry have already shown leadership in developing and deploying clean energy solutions, cutting energy consumption and carbon emissions in some regions by up to 40 per cent through initiatives such as the Hotel Energy Solutions toolkit developed by the UN World Tourism Organization and the UN Environment Programme.  Other concrete advances include the growing use of energy-efficient fuels in air travel, sustainable procurement strategies and increasingly popular carbon offsetting schemes.  

Everyone has a role in sustainable tourism.  I commend the tourism community for its growing commitment to sustainable energy.  I also thank the tourists who play their part by off-setting their own carbon emissions, choosing ecologically friendly destinations and providers, or simply by postponing having their towels laundered.  Every action counts.  This year, one billion international tourists will travel to foreign destinations.  Imagine what one act multiplied by one billion can do.

On this World Tourism Day, I appeal to all who work in and enjoy the benefits of this global sector to join in building a more sustainable future for all.

HES in Euronews

16th May 2012

It’s no secret that “going green” makes both environmental and business sense for the world’s hotels. In this video, multilingual news channel Euronews takes a closer look at how UNWTO is helping hotels to go green, cutting their emissions and becoming more competitive.    


The Hotel Energy Solutions project (a UNWTO-initiated project in collaboration with a team of United Nations and EU leading agencies in tourism and energy) delivers information, technical support and training to help Small and Medium Enterprises (SMEs) in the tourism and accommodation sector across the EU 27 to increase their energy efficiency and renewable energy usage. The project was selected by Euronews, (an independent media hub reaching 350 million homes in 155 countries, covering world news 24/7 with 400 journalists from more than 25 countries) as the perfect example for its “Business Planet” programme, which is centered on small and medium sized companies and aimed at discussing entrepreneurs’ success stories.

In its report, Euronews features the HES project in parallel with The Boutique Hotel Stadthalle in Vienna, the first urban hotel in the world to boast a zero energy balance (through investing 700,000 euros in systems such as rainwater collection and recycling drinking water, solar panels and water pumps; solutions which are also recommended by the HES toolkit).  Like many other hotels in the process of greening, The Boutique Hotel is witnessing a large increase in staff numbers and the creation of jobs which did not previously exist e.g. in quality management, communication or social media. A greener accommodation sector therefore has great and increasing potential for employment creation and differentiation, especially as ever more environmentally-conscious tourists demand such standards from their hotels.


The video includes an interview with Michaela Reiterer, the owner of the hotel, regarding her experience, and an interview with Marina Diotallevi, Head of the UNWTO Ethics & Social Dimension of Tourism Programme.


We invite you to read the article below and to watch Euronews’ Business Planet programme!

HES at Fitur 2012

Thursday, 19 January 2012

UNWTO's "Hotel Energy Solutions" project presented its "e-toolkit" on Thursday 19th of January, during the Forum of Sustainability and Tourism of the Instituto Tecnologico Hotelero (ITH), FituGreen, within the setting of the International Forum for Tourism (FITUR) held in Madrid, Spain.

The free of charge, online toolkit, designed especially for Small and Medium Scale Enterprises is for the moment only available in Europe, but will expand geographically once adapted. Its objectives are to "increase energy efficiency by 20% in European hotels and to increase renewable energy use by 10% in these buildings", therefore leading to a 30% savings in energy consumption, as stated by the project manager Claudia Lisboa.

The HES e-toolkit, accessible at, consists of a 6 step procedure: the first being a questionnaire to determine the type of hotel, its energy consumption and the types of energy used. Following this, the hotel receives detailed reports on its performance, and a series of energy efficiency and renewable energy technologies choices and solutions. It includes a report on the hotel’s carbon footprint and an estimate of the return on investment for the changes applied. The toolkit has been tested on 100 coastal, mountain, urban and rural hotels. 


In a video created specifically for the promotion of the "HES e-toolkit", the Secretary General of UNWTO, Taleb Rifai, stated that "tourism must acknowledge its impact on climate change- hotels are responsible for 2% of CO2 emissions. Energy is increasingly scarce and expensive, hence we have an incentive to be energy efficient for economic reasons as well as for ethical ones".

Download the HES presentation given at FITUR:
HES FITUR Presentation




“An Innovative Energy Toolkit for Hotels”

Thursday, 20 January 2011
FITUR Madrid

Opening Session & Welcome


Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

José Enrique Núñez, Consejal Presidente del Distrito de Centro, Ayuntamiento de Madrid

Ghassan Aidi, President & CEO, International Hotel & Restaurant Association (IH&RA)

Hotel Energy Solutions – Introductory Presentation


Thimothée Noël, Project Officer, European Agency for Competitiveness and Innovation

Zoritsa Urosevic, HES Project Coordinator, World Tourism Organization (UNWTO)
Presentation Z. Urosevic



Presentation of the HES e-Toolkit & Experiences by Pilot Destinations Hoteliers

After two years of research by various UN institution, energy agencies, technology providers and end users, the innovative application for SME hotels in support of their energy management efforts, and hotelier testimonials of the application’s potential for energy savings in the accommodation sector will be presented for the first-time.

What is the HES e-toolkit?


Richard Tapper, Senior Energy Expert, Hotel Energy Solutions (UNWTO)
Presentation R. Tapper

Isidoros Passas, Senior IT Expert, Hotel Energy Solutions (UNEP)
Presentation I. Passas


HES e-toolkit in practice

Zoritsa Urosevic, HES Project Coordinator, World Tourism Organization (UNWTO)

Zdravko Georgiev, Pilot Destination Local Energy Expert in Strandja Region (Bulgaria), (HES) Project
Presentation Z. Georgiev

Mariona Luis Tomás, Pilot Destination Expert in Palma, (HES) Project
Presentation M. L. Tomas

Bernat Vicens Meier, Manager, Marina Luz Hotel, Palma de Mallorca (Spain)
Presentation B. Vicens

Alvaro Carrillo de Albornoz, Director General – Hotel Technology Institute (Spain)
Presentation A. Carrillo


Energy Technologies to Boost your Hotels Competitiveness

Major technology providers will demonstrate their latest innovations in EE/RE technologies for the accommodation sector in a session moderated by representatives from Europe’s leading energy management agencies.


Energy Efficiency (EE) Technologies

Anthony Dupont, Project Manager, International Programmes & Partnerships Unit, International Affairs Division, The French Agency for the Environment and Energy Management (ADEME)
Presentation A. Dupont

David Albertín, Hospitality Business Development – Hotel Illumination, PHILIPS S.A. Lighting
Presentation D. Albertin

Jaume Alcover, Solutions Manager, SENERTEC – Baxi Calefacción, S.L.U

Presentation J. Alcover

Jens Norgaard, Application Manager in Commercial Buildings, GRUNDFOS Management A/S
Presentation J. Norgaard


Renewable Energy (RE) Technologies


Emmanuela Giovannetti, Project Manager, European Renewable Energy Council (EREC)

Lorenzo Romero Sánchez, Commercial Department, CLIMATEWELL Spain
Presentation L. Romero

Michael Schneider, Sales Manager Spain, TiSUN GmbH
Presentation M. Schneider

Enric Nebot, Certification Sales Manager, TÜV Rheinland – Spain

David Pérez, Partner, ECLAREON (Spain)




Incentives & Support for Energy Efficiency (EE) & Renewable Energies (RE) Installation in Hotels

What is the role of a destination in creating a framework conducive for the sector to be more efficient and competitive? Representatives from HES pilot destinations will discuss the services they offer for supporting and guiding hotels in energy efficiency and renewable energy use.


Supporting competitive and sustainable hotels


Joanna María Borràs, Deputy Mayor of Institutional Relations and Tourism, Town Council of Palma (Spain)
Pedro Olivier, General Coordinator for Institutional Relations, Tourism, Commerce and Consumer Affairs of Palma City

Susanne Nolden, International Affairs and Protocol Department, Municipal Government of Bonn (Germany)
Presentation S. Nolden

Mariana Assenova, Steering Committee Chairperson, Social & Environmental Responsability Centre (SERC) (Bulgaria)
Presentation M. Assenova

Sonia Manzanares, Project Director, Haute-Savoie Chamber of Commerce (France)
Presentation S. Manzanares


Márcio Favilla, Executive Director for Competitiveness, External Relations and Partnerships, World Tourism Organization (UNWTO)

FITUR Green Exhibition

Taking place 19-23 January 2011 at FITUR Madrid. Exhibitors welcome!

November 2010

FITUR GREEN will provide opportunities for hotels to discuss their needs with the most advanced energy technology providers working specifically for the accommodation sector. The energy technology providers will showcase the most advanced energy technologies for hotels, and hotels will have the opportunity to meet directly with the experts throughout the days of FITUR to discover how a better energy management strategy can boost their energy savings, business profits and reduce their carbon footprint.

FITUR GREEN EXHIBITION is a complementary event in support of the aims of the Hotel Energy Solutions project, and we encourage you to participate as a visitor or an exhibitor!

For additional information:

HES Pilot Destination: Strandja (Bulgaria)

Launch of the HES E-toolkit testing in our rural pilot destination.

24 November 2010

HES is an Official Partner of the Sustainable Energy Europe (SEE)

A European campaign aimed at raising awareness and changing the landscape of energy.

20 September 2010

The Sustainable Energy Europe Campaign is one of the many efforts that Europe’s leaders have undertaken to meet the EU’s “20/20/20” energy objectives. New greener technologies will stimulate economic growth and help the EU meet its climate goals.  The Campaign has been created by the European Commission’s Directorate-General for Energy back in 2005. Today it is managed by the EU’s Executive Agency for Competitiveness and Innovation (EACI) on behalf of DG Energy. The Campaign helps you to keep track of all developments by showcasing activities dedicated to energy efficiency and renewable energy solutions.

Hotel Energy Solutions is recognized as an Official Partner of the SEE Campaign.

To learn more, visit:

HES Pilot Destination: Palma de Mallorca (Spain)


The first costal destination to join the HES E-toolkit pilot testing.

10 September 2010

The agreement, signed by UNWTO Executive Director, Márcio Favilla, and the President of the Palma Municipal Tourism Institute (IMTUR), Ms. Joana María Borràs, represents a recognition and contribution to Palma’s effort in building a sustainable destination. “We are delighted to join hands with Palma in its major undertaking of renewing itself as a sustainable tourism destination of the highest level. Palma will be the first coastal destination to join the HES project and this is no surprise given its commitment to a strong sustainability agenda” said Mr. Favilla.

“Thanks to the Hotel Energy Solutions project, hotels in Palma will be able to reduce their operational costs while increasing competitiveness, promoting sustainability and mitigating the sector’s impact on climate change,” said Ms. Borràs.

Palma de Majorca, one of Europe’s major coastal destinations, will join three other HES pilot destinations covering mountain, urban and rural destinations: Haute-Savoie (France), Bonn (Germany), and Strandja (Bulgaria).

For more information, visit: