The hotel sector is one of the tourism industry’s largest drivers of employment and economic revenue but at the same time it is one of the most energy-intensive. In fact, hotels and other types of accommodation account for 2% of the 5% global CO2 emitted by the tourism sector.
The project’s focus on SMEs is particularly important, as the utilization of out-dated technologies, lack of human and financial resources and a limited awareness and knowledge on greener alternatives may all be contributing to decreasing their competitiveness. In addition, SMEs are usually less proactive about the environment in comparison to larger hotel chains.
Helping the sector respond to the challenges of climate change is thereby necessary.